Dr Brian Jones, Senior Lecturer

Dr Brian Jones

Senior Lecturer

Brian joined Leeds Beckett University in 2004 as Senior Lecturer in Marketing. Since joining Leeds Beckett University Brian has been engaged in teaching and lecturing, academic and applied research, funded projects (e.g. Erasmus plus) and consultancy (e.g. ERDF).

Before joining Leeds Beckett University Brian worked for the University of Durham where he contributed to and managed national and international (DfID funded) research, consultancy, training and enterprise programmes and projects surrounding the Small, Medium Enterprise sector.He previously lectured in Industrial Management at the University of Bradford and also served as a Research Officer in the area of education and skills for the British Government's Employment Department.

Current Teaching

Brian is responsible for teaching Marketing modules and Corporate Social Responsibility modules. He supervises Undergraduate and Postgraduate dissertations and supervises PhD students.

Research Interests

Brian undertakes research and publishes in the area of enterprise and entrepreneurship education, social media, entrepreneurial marketing, and corporate social responsibility. He is presently working on an Erasmus plus funded project which looks at succession planning in family owned small businesses.

Dr Brian Jones, Senior Lecturer

Ask Me About

  1. Marketing
  2. Corporate Social Responsibility
  3. Social Media

Selected Publications

  • Idowu SO; Capaldi N; Zu L; Gupta AD eds. Jones B (2013) Encyclopedia of Corporate Social Responsibility Vol. 1 A-C, pp. 1-748; Vol. 2 D-H, pp. 749-1386; Vol. 3 I-R, pp. 1387-2106; Vol. 4 S-Z, pp. 2107-2767. Springer Verlag.

  • Tench R; Sun W; Jones B (2012) Corporate Social Irresponsibility: A Challenging Concept. Emerald Group Publishing Ltd.

  • eds. Jones B (2012) Entrepreneurial Communications. Access Press UK.

  • Jones BT; Temperley J (2012) Minicase 3.2 Primark - defending a reputation with social media. In: Fill C; Roper S ed. Corporate Reputation: Brand and Communication. Financial Times/Prentice Hall, pp. 321-324.

  • Tench R; Sun W; Jones BT (2012) The Challenging Concept of Corporate Social Irresponsibility: An Introduction. In: Tench R; Sun W; Jones B ed. Corporate Social Irresponsibility. Emerald Group Publishing,

  • Jones BT (2012) Introduction. In: Jones B ed. Entrepreneurial Communications. Access Press UK, pp. 8-10.

  • Jones BT; James J (2011) Enterprise education: a vehicle for learning. In: Kill R; O’Rourke K ed. Inspiring Enterprise. Leeds, UK: Leeds Met Press, pp. 118-129.

  • Jones BT (2010) Corporate Social Irresponsibility: The Role of Government and Ideology. In: Sun W; Stewart J; Pollard DJ ed. Reframing Corporate Social Responsibility. Emerald Group Pub Limited,

  • Jones B (2010) Tuition fees have shown up UK’s political union as unfair.

  • Jones B (2010) Scottish students distort the market.

  • Jones BT (2007) Time warp.

  • Tench R; Jones B (2015) Social Media: the Wild West of CSR Communications. Social Responsibility Journal, 11 (2), pp. 290-305.

    https://doi.org/10.1108/SRJ-12-2012-0157

    View Repository Record

  • Jones B; Beresford S (2014) Leeds and the Northern Arts Prize. Journal of Place Management and Development, 7 (3), pp. 247-258.

    https://doi.org/10.1108/jpmd-11-2012-0040

    View Repository Record

  • Jones BT; Iredale N (2014) Enterprise and entrepreneurship education: towards a comparative analysis. Journal of Enterprising Communities: People and Places in the Global Economy, 8 (1), pp. 34-50.

    https://doi.org/10.1108/JEC-08-2012-0042

    View Repository Record

  • Jones BT (2011) Review Essay on "Creativity and Education Futures: learning in a digital age” by Ana Craft, Trentham Books. Citizenship, Social and Economics Education, 10 (1), pp. 65-66.

  • Jones BT; Temperley J (2011) Leeds Shopping Week: a case study. Journal of Place Management and Development, 4 (3), pp. 272-281.

    https://doi.org/10.1108/17538331111176084

  • Jones B (2010) Review Essay on “Learning to be a Person in Society” by Peter Jarvis, Routledge. Citizenship, Social and Economics Education, 9 (1), pp. 80-81.

  • Jones B (2010) Entrepreneurial marketing and the Web 2.0 interface. Journal of Research in Marketing and Entrepreneurship, 12 (2), pp. 143-152.

    https://doi.org/10.1108/14715201011090602

  • Jones B; Iredale N (2010) Enterprise education as pedagogy. Education and Training, 52 (1), pp. 7-19.

    https://doi.org/10.1108/00400911011017654

  • Jones B; Iredale N (2009) Entrepreneurship education and Web 2.0. Journal of Research in Marketing and Entrepreneurship, 11 (1), pp. 66-77.

    https://doi.org/10.1108/14715200911014158

  • Jones B; Bowd R; Tench R (2009) Corporate irresponsibility and corporate social responsibility: competing realities. Social Responsibility Journal, 5 (3), pp. 300-310.

    https://doi.org/10.1108/17471110910977249

  • Jones B; Temperley J; Lima A (2009) Corporate reputation in the era of Web 2.0: the case of Primark. Journal of Marketing Management, 25 (9-10), pp. 927-939.

    https://doi.org/10.1362/026725709X479309

  • Jones B; Iredale N (2008) Case Study: International Development in Ukraine. Journal of Enterprising Communities: People and Places in the Global Economy, 2 (4), pp. 387-401.

    https://doi.org/10.1108/17506200810913935

  • Jones BT (2007) Review Essay on "Thinking About Teaching and Learning" by Robert Leamnson, Stylus Publishing and Trentham Books. Citizenship, Social and Economics Education, 7 (3),

  • Tench R; Bowd R; Jones B (2007) Perceptions and perspectives: corporate social responsibility and the media. Journal of Communication Management, 11 (4), pp. 348-370.

    https://doi.org/10.1108/13632540710843940

  • Jones B; Iredale N (2006) Developing an entrepreneurial life skills summer school. Innovations in Education and Teaching International, 43 (3), pp. 233-244.

    https://doi.org/10.1080/14703290600618522

  • Jones BT (2006) Review Essay on “Education Policy: Globalization, Citizenship and Democracy” by Mark Olssen, John Codd and Anne-Marie O’Neill, Sage publications, London. Citizenship, Social and Economics Education, 7 (1),

  • Jones BT (2004) Review Essay on “Schooling and Equality: Fact, Concept and Policy" edited by Dave Hill and Mike Cole, Routledge-Falmer, London. Citizenship, Social and Economics Education, 6 (1),